Efva Attling

Marketing
Oslo, Stockholm

Efva Attling was born in Stockholm. She made her first piece of jewelry when she was only eleven years old. By the age of sixteen she was a pupil of one of Sweden’s greatest silversmiths. When Eileen Ford spotted her, a twelve year long modelling career began. Efva worked as a model in Milan, Paris, London and with Ford Models in New York, but she wanted to change her career, and so she did.

Having music in the family and in her heart, Efva started a band in 1981, called 'The X Models'. The band had a hit ballad in the 80´s, "Two of us", which Efva composed. While she kept on writing, singing and releasing records, she was also working with design in different projects. Efva has designed clothes for big, international brands such as Levi’s and H&M, and she also had her own line of maternity wear - "Pretty Pregnant".

In the year of 1996, Efva went back to her origins: working with silver, gold and precious stones. Efva’s specialty is playing around with words and expressions. This gives the jewelry yet another dimension, ‘as I used to write lyrics, I still want to move people with words. I call my design “Beauty with a Thought”, she says.

In 2010, Efva Attling became the very first winner of a Guldknappen Award in the category Accessories. This prestigeous fashion design award is beeing organized annually by the Swedish magazine Damernas Värld. The motivation of the jury was: "A glorious combination of personal design and inspiring thoughts about life is this multi-talent’s signature. In a highly competitve business with many contenders, this winner proves her strengths year after year. The Efva Attling brand has a strong identity and is recognised by everyone. Her fairy-tale success story brings us craft with deeper meaning. With the strength of her soul, passion and burning commitment, Efva adorns our every day. Efva Attling goes straight into Swedish Fashion history as the first winner of the Guldknappen 2010 Accessories Award."

Languages: English