Lars Hodeige

Executive Creative Director

Berlin

Marbles. On their own, they’re just tiny glass balls. Smooth, round, symmetrical. Beautifully crafted spheres containing unique swirls of color. But nothing more. Now add the imagination of a child. Just enough to create a game where there once was none. And add a group of friends. Boys and girls with similar interests, looking to pass the time together. Now throw in the rules of the game. Strategy. Tactic. Perspective. It’s more than just chance. Try replacing the word marbles with advertising. Advertising is marbles. Marbles is advertising. Community brings advertising to life. Knowing the rules makes it effective. A good strategy promises a win, and a playful spirit makes it fun for all ages.

Languages: German