Melanie Marten

Owner
Pr / Consulting
Berlin, Athens

THE COUP: PUBLIC RELATIONS AS CONVICTION

It is with this motto that PR agency The Coup represents talented artists, outstanding products from the area of fashion and lifestyle as well as exclusive construction projects from Hubraum Berlin.

The focus is on authentic development and the joint establishment of a brand as an identity. For The Coup, that means identifying individual resources with direct links to the appropriate target audience, using them and putting them in a commercial context.

The communication concept is followed by the creation of targeted press materials and images tailored to the needs of each client. We draw on a wide network of international photographers, communication designers and copywriters in this respect.

Many people have good ideas, but few manage to realise them profitably. The Coup measures success not in the indiscriminate dissemination of messages in the infinite cosmos of the media, but through specifically selected channels in hard numbers.

With its roots in Berlin’s creative industry, The Coup provides innovative communications work as an owner-managed PR agency. As a native of Berlin herself, founder Melanie Marten sets herself apart, particularly with her unconventional metropolitan local flavour. This means: “You're crazy, my child. You have to go to Berlin!”

Languages: German