Christiane Greiffenberg
Köln
Spirit for Brands - Passion for Values - "You can’t manage what you can’t measure. You can’t measure what you can’t describe.” (R. Kaplan / D. Norton) - A huge portion of a company’s value is based on intangible assets. Today, brand value can already make up almost 60% of company value. That is why Spirit for Brands focuses on developing these values for their clients. That is what our name and approach stand for: Spirit for Brands. Passion for Values.
Languages: German