Makarand Baokar

Owner
Advertising, Transportation
Mumbai

Makarand Baokar - A B.FA (Applied) graduate, amongst my first noteworthy assignments were Zoom – a lifestyle and entertainment television channel in Mumbai, and fashion catalogues for designers. 2006 onwards, my portfolio evolved around lifestyle products for the U.S. based apparel brand Steve and Barry’s. Eventually, my focus shifted to my passion – the world of automobiles. After positions with lifestyle automotive publications Auto India and BSMotoring, I am currently a freelance photographer. This seven-year long stint of photographing cars has helped evolve my technique to industry leading standards. My portfolio extends to many automotive-themed lavishly illustrated coffee-table books including ‘The Car Design Book’, ‘The Story of the Star in India’ (on Mercedes-Benz), ‘The Maharajas and their Magnificent Motor Cars’. International assignments include publications such as Auto Motor und Sport (Germany), L’auto Journal (Paris), Auto Express (U.K.), Corriere della sera (Italy), Autopista (Espana), Auto Observer (New York) and Auto week (USA). Assignments commissioned by manufacturers include Audi for the Q5, Mercedes-Benz India for recurring features and Mahindra for their range of SUVs

Languages: English