Michael M. Maschke
Head of Creative Services
Art Buying
Düsseldorf, Frankfurt
Most companies have a mission statement. We don't. Instead, we have a purpose, with these components: Our inspirational dream to be revered as the hothouse for world changing ideas that create sustainable growth for clients. Our focus to fill the world with Lovemarks. Our spirit One Team, One Dream - Nothing is Impossible.
We are a full service, integrated communications network. We're in the business of getting people to fall in love with our clients' products and services. Through our creative ideas across all media and all disciplines, we set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. We believe passionately in the power of ideas to differentiate and motivate. And to change the world for the better.
Lovemarks thinking is the unique way we look at the relationships people have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason. They're also capable of generating sustainable growth beyond normal expectations.
We have a highly developed, formal methodology for raising brands to Lovemark status. At its core are the five key steps which make up the ‘Path to Love'. These are, DISCOVERY, XPLORING, INSPIRATION, ATTRACTION and EVALUATION.
The ‘Path to Love' is driven by insight and by the emotionally engaging ideas we generate for our clients at the INSPIRATION step.
Languages: German
