Ben Cole

Art Producer
London

Ben Cole is Head of Art Buying at VCCP, where he has worked since it started up in 2002. At VCCP, he helped launch O2 and has worked on almost every campaign since. Prior to that Ben was at HHCL, working on all accounts including Guinness, Tango and Pot Noodle. Ben has been in advertising for 29 years, was born in London and now lives in North London with his wife Tessa and their three children Mo, Olive and Walter.

So what does VCCP actually do? "We describe ourselves as Transformation Partners. Put simply we exist to transform the fortunes of our clients. Success in our book is helping O2 move from 4th to 1st in market share 36 months after launch or helping easyJet’s share price fly from £4 to £14 in 24 months. Don’t get us wrong, we love our creative gongs and we get our fair few, but what really gets us out of bed in the morning is business transformation. So how do we do it? First up it takes more than glossy advertising as we believe it only works if it all works. Only if a consumer experience is compelling and coherent from initial search query to in-store purchase can we expect to have a transformational impact on a client’s business. This is why VCCP is a fully integrated creative agency, where over half of us come from non advertising backgrounds."

Languages: English