Carmela Guiragossian

ART & CRAFT
Art Buying
Paris

After studying respectively design and political science (Sciences Po), Fred Raillard and Farid Mokart started as strategic planner and account manager in Paris. They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris. They were the two youngest creative directors in France, leading the international accounts of CLM/BBDO Paris. Their first digital hit was for start-up Aucland.com, the French eBay, inviting TV viewers to discover the end of the spot on the Internet. They soon became worldwide creative directors of Pepsi International (ROW). In 2000, Fred & Farid created the highly viral and controversial musical video of British Pop Star Robbie Williams “Rock DJ” which won the Brit Awards, and an MTV award in the USA.

Languages: English